Last week, I
excitedly sat down to watch Seattle play a key Western Conference home
game. My bubble was burst within
36-minutes. The Sounders were down 3-0
by then...
The Los Angeles Galaxy are the class of Major League
Soccer.
For all my burgeoning enthusiasm about the
Sounders, their well-run organization, and the passionate fans that pack their
stadium in league-record numbers, the Galaxy proved in a relatively easy outing
last Monday that they are still the team to beat.
There is so much parity in MLS that LA might not win the trophies every year, but there should be no mistaking that
they are the most consistently dominant side in American professional soccer.
In sports, the media often define periods of play through
team-specific eras. College Football is
currently in the era of the Alabama Crimson Tide. The NBA recently wrapped up the Miami Heat
era. In pro wrestling, they called their
most successful period of mainstream prominence the "Attitude"
era. The San Francisco Giants have
established their own era in Major League Baseball. The term "dynasty" is often applied
in such cases. Reserved for an even
higher elite status are the teams that win consistently over the long
haul. The San Antonio Spurs, for
instance, never won consecutive championships, but they have captured the NBA
title five times since 1999. Manchester
United of the English Premier League are, perhaps, the world's model for
excellence. What they've done is
staggering.
Major League Soccer can be similarly divided into eras
and has featured dynastic squads throughout its history, but the Los Angeles
Galaxy have been incomparable when it comes to maintaining success. They have the highest winning percentage, the
most total victories, the most playoff appearances (15), and the best goal
differential in MLS lore. Their trophy
case sets the pace for the league with four 1st place regular season finishes
(earning the MLS Supporters' Shield) and four MLS Cup titles. Through 18
completed seasons, the Galaxy have rivals but no equals.
They're kind of a glitzy franchise, borrowing from the
identity established by their basketball-playing neighbors, the Lakers, the
model of NBA supremacy since the league was founded in the late 1940s. A little Hollywood flare has helped the
Lakers become a part of pop culture. By
signing David Beckham to an astonishing $250 million contract (a combo of
salary, revenue sharing from the club, and endorsements) in 2007, the Galaxy
became the toast of the town; and if you're the toast of SoCal, then you're internationally
relevant. Ever since that day, the
Galaxy have had a profile unlike any other MLS team. Beckham was on the cover of Sports
Illustrated, celebrities flocked to LA's state-of-the-art, 30,000 seat Stub Hub
Center, and the television media blitz was World Cup-quality. The Galaxy had already been very successful,
winning the MLS Cup and Supporters' Shield twice each in the early 2000s,
becoming champions of North America in 2000 (via the CONCACAF Champions
League), and making the MLS Final three other times, but the league changed
after Beckham's arrival and the Galaxy spearheaded an era that many in American
soccer refer to as "MLS 2.0."
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| Beckham signing with Galaxy in 2007 |
The exposure that Beckham brought with him helped MLS
grow substantially.
He was the very
first "Designated Player," which meant that his signing could be
counted against a very strict salary cap in a manner different than other players.
The DP rule made it possible for MLS clubs to
compete for players on the international market, tremendously advancing the
star power necessary for the league to become more attractive to viewers and
sponsors.
2015's expansion franchises
have already signed three huge stars in Kaka, David Villa, and Frank
Lampard.
That doesn't happen without
Beckham's arrival in Los Angeles and, arguably, neither does the city approval
for the seven beautiful soccer-specific stadiums that have opened since 2007
thanks to the league's growth.
Soccer
pundits can be a particularly fickle bunch, so there are some doubters to these
claims.
Dutch legend Johan Cruyff might say, in response, “Coincidence is logical.”
On Beckham’s watch, league attendance grew by an average
of over three thousand fans, overtaking the NBA and NHL. Four teams were added, as well. The mere fact that he was in MLS made a
difference. “I think there is an
interesting impact [just] because of his presence,” said Grant Wahl, author of The Beckham Experiment and long-time
writer for Sports Illustrated. Beckham
put the team on the international map.
He sold more jerseys in 2007 that any other athlete in the world. More importantly, he brought MLS into the
consciousness of prospective owners with the business acumen to thrive in a new
American sports market. Wahl
demonstrates, “The most successful team, business-wise, in the league is the
one in Seattle which started in 2009. The [part] owner of that team is Joe
Roth, who used to run Disney Studios, and the reason he invested in the league
and a team in Seattle is because of the attention that Beckham could bring. That team might not exist if Beckham had not
come to the US." Former US Men’s
National Team defender and current ESPN soccer analyst, Alexi Lalas, echoes the
sentiment. “The fact that when people
talk about American soccer, most people around the world now know about the LA
Galaxy - that's the type of brand awareness that you die for… there is incredible value to that.”
Of course, it wouldn't be LA without a little drama. Landon Donovan, one of America's all-time
greatest soccer players, justifiably and publicly called out Beckham on his
fleeting interest in MLS as the team struggled to find its footing in 2007 and
2008. “When David first came, I believed
he was committed to what he was doing,” Donovan was quoted in The Beckham Experiment. “[But then] he
just flipped a switch and said, ‘Uh-huh, I’m not doing it anymore.’” Becks wanted to leave, but the Galaxy held him
firm to his commitment. The rest is
history; the two stars/teammates cleared the air, Beckham stayed, and the
Galaxy went on phenomenal multi-year run that did not overshadow their
accomplishments of the past but did repeat many of them in more dramatic fashion
that moved soccer in Los Angeles from a blip on the sports page to the front
page.
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| MLS all-time leading goal scorer, Landon Donovan |
The results do not lie, be it on the field or around the
league. From the days of Cobi Jones,
Carlos Ruiz, and Kevin Hartmann through Beckham’s years to the current club led
by Donovan and All-Stars Omar Gonzalez and Ireland’s all-time leading goal scorer,
Robbie Keane, the Galaxy have been the finest club in MLS history. Of course, it has helped that their two best
periods have come with the two all-time winningest coaches in MLS, Sigi Schmid
from 1999-2004 and Bruce Arena from 2008-present, at the helm. The Galaxy have been the league standard bearers for victories, trophies, game-changing
player signings, shirt sponsorship money, local TV contracts, and total
revenue.
This week, I’ll
watch the All-Star Game and attempt to forget that, as I look at the league
standings, the most successful franchise in MLS history is right on Seattle’s
heels…